My area of research involves investigating the impact of social media messaging on real-world physical activity. Specifically, I focus on the sociological implications of technology in our lives, ranging from disseminating information and opinion dynamics to creating reality ecosystems across different societal groups.
My work delves into how online behavior translates to offline actions, emphasizing sentiment and network analysis to understand the underlying structures that drive behavioral change. To achieve a deeper understanding of this complex system, I sometimes employ a Systems Dynamics (SD) approach to uncover the interconnected relationships and causal factors contributing to these patterns, ultimately identifying potential avenues for generating change.
Email: [email protected]